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Evaluating the Effect of Alternative Risk Communication Devices on Willingness to Pay: Results from a Dichotomous Choice Contingent Valuation Experiment

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Author Info

  • John B. Loomis
  • Pierre H. duVair

Abstract

Two versions of a contingent valuation questionnaire that differ only in the device used to communicate risks from hazardous waste were sent to California households. Both risk communication devices provide WTP functions which vary in a statistically significant fashion with the absolute risk reduction. However, these empirical results also demonstrate that different risk communication devices produce statistically different logit equations and hence estimates of willingness to pay (WTP) for reductions in exposure to hazardous waste. The pros and cons of using each risk communication device in CVM surveys is also discussed.

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Bibliographic Info

Article provided by University of Wisconsin Press in its journal Land Economics.

Volume (Year): 69 (1993)
Issue (Month): 3 ()
Pages: 287-298

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Handle: RePEc:uwp:landec:v:69:y:1993:i:3:p:287-298

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Web page: http://le.uwpress.org/

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Cited by:
  1. Carson, Richard T & Mitchell, Robert Cameron, 2000. "Public Preferences Towards Environmental Risks: The Case of Trihalomethanes," University of California at San Diego, Economics Working Paper Series qt12t5g549, Department of Economics, UC San Diego.
  2. Melkonyan, Tigran A., 2011. "The Effect of Communicating Ambiguous Risk Information on Choice," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 36(2), August.
  3. Creel, Michael & Loomis, John, 1997. "Semi-nonparametric Distribution-Free Dichotomous Choice Contingent Valuation," Journal of Environmental Economics and Management, Elsevier, vol. 32(3), pages 341-358, March.
  4. Cooper, Joseph C., 2002. "Flexible Functional Form Estimation of Willingness to Pay Using Dichotomous Choice Data," Journal of Environmental Economics and Management, Elsevier, vol. 43(2), pages 267-279, March.
  5. Brouwer, Roy & Martín-Ortega, Julia, 2012. "Modeling self-censoring of polluter pays protest votes in stated preference research to support resource damage estimations in environmental liability," Resource and Energy Economics, Elsevier, vol. 34(1), pages 151-166.
  6. Riddel, Mary, 2011. "Uncertainty and measurement error in welfare models for risk changes," Journal of Environmental Economics and Management, Elsevier, vol. 61(3), pages 341-354, May.
  7. Mary Riddel & W. Douglass Shaw, 2003. "Option Wealth and Bequest Values: The Value of Protecting Future Generations from the Health Risks of Nuclear Waste Storage," Land Economics, University of Wisconsin Press, vol. 79(4), pages 537-548.
  8. Mary Riddel & W. Shaw, 2006. "A theoretically-consistent empirical model of non-expected utility: An application to nuclear-waste transport," Journal of Risk and Uncertainty, Springer, vol. 32(2), pages 131-150, March.
  9. Dr Clevo I. Wilson, 1999. "Pesticide Avoidance: Results From a Sri Lankan Study with Health and Environmental Policy Implications," Discussion Papers Series 264, School of Economics, University of Queensland, Australia.
  10. Gregory Poe & Richard Bishop, 1999. "Valuing the Incremental Benefits of Groundwater Protection when Exposure Levels are Known," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 13(3), pages 341-367, April.
  11. Sund, Björn, 2009. "Sensitivity to scope in contingent valuation – introducing a flexible community analogy to communicate mortality risk reductions," Working Papers 2009:2, Örebro University, School of Business.
  12. Abou-Ali, Hala, 2003. "Using stated preference methods to evaluate the impact of water on health: the case of metropolitan Cairo," Working Papers in Economics 113, University of Gothenburg, Department of Economics.

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