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Filling The Gap: How Applications For Learning Business English Can Increase Graduates’ Employability

Author

Listed:
  • Marina Luminita MILITARU

    (Bucharest University of Economic Studies, Romania)

  • Diana Eugenia IONCICA

    (Bucharest University of Economic Studies, Romania)

Abstract

In the paper, we notice the existence of a gap between employer’s expectations and employees’ actual skills when it comes to productive language use. While employers prefer already trained employees, i.e., those possessing the language skills required for the job, quite often, higher education institutions fail in their attempt to provide those language skills to their graduates. This makes the existence of a gap painfully obvious. The question that arises is: ‘How do we fill the gap?’ What are the best courses of action that would lead to graduates better prepared for the realities of the labor market, in terms of language skills, as well as general communication skills? The purpose of the article is to offer an overview of some of the best applications for learning Business English that have an impact on managing mobile learning. We want to specifically look at applications that offer possibilities for individual learning, thus providing an immensely helpful tool that proves beneficial for all the parties involved – employers, actual or potential, teachers struggling with the problem of bridging the gap between traditional education and advances in technology, and lastly, but most importantly, employees, in dire need of perfect language skills to meet the requirements of companies operating in an increasingly globalized world.

Suggested Citation

  • Marina Luminita MILITARU & Diana Eugenia IONCICA, 2013. "Filling The Gap: How Applications For Learning Business English Can Increase Graduates’ Employability," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 4(2), pages 36-47, July-Dece.
  • Handle: RePEc:urn:urnste:v:4:y:2013:i:2:p:36-47
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    More about this item

    Keywords

    digital learning; Business English applications; mobile devices; employability; language learning;
    All these keywords.

    JEL classification:

    • O - Economic Development, Innovation, Technological Change, and Growth

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