Methodical Bases Of Marketing Research Of Enterprise's Presence On The Internet-Environment
AbstractIn article the methodical bases of marketing research of enterprise's presence on the internet-environment from positions of the analysis of two interconnected surfaces are offered. The first surface defines a condition and tendencies of the virtual market development and the second is directly devoted to company activity: the analysis of a site and activities to attract users on a corporate web-resource. The offered marketing analysis allows to investigate own internet activity, taking into account existing information demand in the Network. Perspective forms of internetpresence of the company are considered: information intermediaries and virtual communities.
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Bibliographic InfoArticle provided by Yuriy Kovalenko in its journal Ukrainian Journal Ekonomist.
Volume (Year): (2013)
Issue (Month): 8 (August)
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Web page: http://ua-ekonomist.com/
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