Methodical Bases Of Marketing Research Of Enterprise's Presence On The Internet-Environment
AbstractIn article the methodical bases of marketing research of enterprise's presence on the internet-environment from positions of the analysis of two interconnected surfaces are offered. The first surface defines a condition and tendencies of the virtual market development and the second is directly devoted to company activity: the analysis of a site and activities to attract users on a corporate web-resource. The offered marketing analysis allows to investigate own internet activity, taking into account existing information demand in the Network. Perspective forms of internetpresence of the company are considered: information intermediaries and virtual communities.
Download InfoTo our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Bibliographic InfoArticle provided by Yuriy Kovalenko in its journal Ukrainian Journal Ekonomist.
Volume (Year): (2013)
Issue (Month): 8 (August)
Contact details of provider:
Web page: http://ua-ekonomist.com/
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Vadym Bardas') The email address of this maintainer does not seem to be valid anymore. Please ask Vadym Bardas' to update the entry or send us the correct address.
If references are entirely missing, you can add them using this form.