Marketing growth strategies: classical and modern approaches
AbstractIn the article marketing growth strategies that provide increased sales, profits, market share, and company size, reduce cost are observed. The integrated models of classical and modern marketing strategy of growth are developed. It is proved that in the models of marketing growth strategy there are five models: three classic and two modern. The principles of choice of industry enterprises’ marketing growth strategies are proposed.
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Bibliographic InfoArticle provided by Yuriy Kovalenko in its journal Ukrainian Journal Ekonomist.
Volume (Year): (2013)
Issue (Month): 3 (March)
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Web page: http://ua-ekonomist.com/
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