The Pharmaceutical Goods' Peculiarities Influence On Business Processes Of Marketing-Oriented Management
AbstractThe article investigates and systematizes pharmaceutical goods' peculiarities which distinguish them from mass consumer goods. It also classifies pharmaceutical commodities by their impact on marketing-oriented business processes of a pharmaceutical manufacturer.
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Bibliographic InfoArticle provided by Yuriy Kovalenko in its journal Ukrainian Journal Ekonomist.
Volume (Year): (2013)
Issue (Month): 11 (November)
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Web page: http://ua-ekonomist.com/
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