IDEAS home Printed from https://ideas.repec.org/a/uii/jekife/v10y2024i1p103-114id30037.html
   My bibliography  Save this article

Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention

Author

Listed:
  • Yusup Firmannudin
  • Deni Lubis
  • Khalifah Muhamad Ali

Abstract

Purpose – This study aims to analyze the characteristics of respondents who donate, visit, or endow Bogor Waqf Forest and the influence of brand awareness, brand association, brand loyalty, and perceived quality on the purchase intention of Bogor Waqf Forest.Methodology – The data obtained in this study were primary data from questionnaires with 136 respondents and secondary data from literature studies such as foundations, journals, books, and related articles. The methods used in this research are descriptive analysis and structural equation modeling–partial least squares (SEM-PLS).Findings – The results of this study show that brand loyalty and perceived quality have a positive and significant influence.Implications – Maintaining and increasing perceived quality and brand loyalty so that consumer loyalty and perceptions remain high and well maintained.Originality – This research is original in measuring brand equity analysis of intention to purchase a Bogor Waqf Forest.

Suggested Citation

  • Yusup Firmannudin & Deni Lubis & Khalifah Muhamad Ali, 2024. "Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention," Jurnal Ekonomi & Keuangan Islam, Faculty of Economics, Universitas Islam Indonesia, vol. 10(1), pages 103-114.
    • Handle: RePEc:uii:jekife:v:10:y:2024:i:1:p:103-114:id:30037
    as

    Download full text from publisher

    File URL: https://journal.uii.ac.id/JEKI/article/view/30037/16404
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:uii:jekife:v:10:y:2024:i:1:p:103-114:id:30037. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ana Yuliani (email available below). General contact details of provider: https://journal.uii.ac.id/JEKI/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.