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Dimensi "Nilai Bagi Pelanggan" (Customer Value Propositions-CVPs) Dalam Bisnis Ritel

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  • Khusniyah Purwani

Abstract

This paper surest a framework to identifiy competitive customer value proposition (CVPs) with four key dimensions of customer value in theJlrst step i.e. economic, functional, emotion and symbolic. A customer value proposition (CVPs) is developed on the basis of the these value dimensions, and evaluated for retailcompetitive advantage. Customer value and its CPVs have a key strategic role in organization to pursuit competitive advantage.

Suggested Citation

  • Khusniyah Purwani, 2012. "Dimensi "Nilai Bagi Pelanggan" (Customer Value Propositions-CVPs) Dalam Bisnis Ritel," Jurnal Aplikasi Bisnis, Universitas Islam Indonesia, vol. 13(9), pages 1505-1505.
  • Handle: RePEc:uii:jabisf:v:13:y:2012:i:9:p:1505:id:7563
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