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O uso da inovação como estratégia competitiva no mercado de defensivos agrícolas no Brasil

Author

Listed:
  • Tamires Ster de Paula Beltrão

    (FACE-UFG)

  • Paulo Roberto Scalco

    (FACE-UFG)

Abstract

This work aimed to analyze the relationship between innovation and competitive advantages and to investigate how the agrochemicals companies stablish their competitive strategies. For this, it was performed a characterization of the market structure, of the innovation systems and of the competitive strategies developed by the agrochemical industry. It was found that the agrochemicals market in Brazil is strongly concentrated, with barriers-to-entry well stablished by the market-leading companies, that the innovation process of the industry is capital-intensive and that the commercialization of patented products is the main way of achieving competitive advantages. The conclusion was that the differentiation obtained by the innovation process enables the market-leading companies to develop sophisticated strategies of pricing, market segmentation, costumers marketing and product portfolio management, which also determine strikingly the capacity to create and to sustain competitive advantages.

Suggested Citation

  • Tamires Ster de Paula Beltrão & Paulo Roberto Scalco, 2016. "O uso da inovação como estratégia competitiva no mercado de defensivos agrícolas no Brasil," REOESTE - Revista de Economia do Centro-Oeste, Nepec - Curso de Ciencias Economicas da Universidade Federal de Goias - FACE, vol. 2(1), pages 2-25.
    • Handle: RePEc:ufb:rpaper:v:2:y:2016:i:1:p:2-25
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    File URL: https://www.revistas.ufg.br/reoeste/article/view/41105/21358
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    More about this item

    Keywords

    Innovation; Competitive strategies; Agrochemicals;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L65 - Industrial Organization - - Industry Studies: Manufacturing - - - Chemicals; Rubber; Drugs; Biotechnology; Plastics

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