Advertising and Profitability: A Reappraisal
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Political Economy.
Volume (Year): 82 (1974)
Issue (Month): 2 (Part I, March-April)
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Web page: http://www.journals.uchicago.edu/JPE/
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- Harry Bloch & Curtis Eaton & R Rothschild, 2013. "Does Market Size Matter? A Dynamic Model of Oligopolistic Market Structure, Featuring Costs of Creating and Maintaining a Market Position," Working Papers 35024217, Lancaster University Management School, Economics Department.
- Leonard I. Nakamura, 2005. "Advertising, intangible assets, and unpriced entertainment," Working Papers 05-11, Federal Reserve Bank of Philadelphia.
- Matthias Greuner & David Kamerschen & Peter Klein, 2000. "The Competitive Effects of Advertising in the US Automobile Industry, 1970-94," International Journal of the Economics of Business, Taylor and Francis Journals, vol. 7(3), pages 245-261.
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