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Channel Contract Behavior: The Role of Risk Attitudes, Risk Perceptions, And Channel Members' Market Structures

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  • Joost M. E. Pennings

    (University of Illinois at Urbana-Champaign)

Abstract

By integrating elements of both marketing and finance, we show how risk influences channel contract behavior. We model risk behavior as the interaction between risk attitude and risk perception (IRAP). An analysis of the joint channel decisions of 208 producers, wholesalers, and processors provides three results. First, risk attitudes significantly vary across different levels of channel members. Second, IRAP in combination with the channel member's market structure on the buying and selling side is a strong predictor of contract behavior. Third, increases in channel power strengthen the impact of IRAP on channel contract behavior.

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Bibliographic Info

Article provided by University of Chicago Press in its journal Journal of Business.

Volume (Year): 77 (2004)
Issue (Month): 4 (October)
Pages: 697-724

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Handle: RePEc:ucp:jnlbus:v:77:y:2004:i:4:p:697-724

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Web page: http://www.journals.uchicago.edu/JB/

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Cited by:
  1. Pennings, Joost M.E. & van Ittersum, Koert, 2004. "Understanding And Managing Consumer Risk Behavior," 2004 Annual meeting, August 1-4, Denver, CO 20163, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  2. Niemi, Jarkko K., 2012. "Designing coordination contracts to support efficient flow-scheduling in pork chain," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 125208, Agricultural and Applied Economics Association.
  3. Dubois, Pierre & Vukina, Tomislav, 2005. "Optimal Incentives Under Moral Hazard and Heterogeneous Agents: Evidence from Production Contracts Data," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24645, European Association of Agricultural Economists.
  4. Schroeder, Ted C. & Tonsor, Glynn T. & Pennings, Joost M.E. & Mintert, James R., 2007. "The Role of Consumer Risk Perceptions and Attitudes in Cross Cultural Beef Consumption Changes," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon 10254, Western Agricultural Economics Association.
  5. Franken, Jason R.V. & Pennings, Joost M.E., 2005. "Changing Agricultural Marketing Channel Structures: Interdependences & Risk Preferences," 2005 Annual meeting, July 24-27, Providence, RI 19414, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  6. Olsen, Jakob Vesterlund & Pederson, Michael Friis, 2011. "An Empirical Analysis of Access to Finance for Danish Farms: Understanding Investment and the Absence of Risk Management," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114591, European Association of Agricultural Economists.
  7. Franken, Jason R.V. & Pennings, Joost M.E. & Garcia, Philip, 2008. "Do Transaction Costs and Risk Preferences Influence Marketing Arrangements in the Illinois Hog Industry?," 2008 Conference, April 21-22, 2008, St. Louis, Missouri 37599, NCCC-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
  8. Hoffmann, Arvid O.I. & Pennings, Joost M.E., 2008. "Shareholder Activism and the Role of Marketing: A Framework for Analyzing and Managing Investor Relations," Research Memorandum 007, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  9. Kalogeras, Nikos & Pennings, Joost M.E. & van Ittersum, Koert, 2008. "Consumer Food Safety Risk Attitudes and Perceptions Over Time: The Case of BSE Crisis," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44156, European Association of Agricultural Economists.
  10. Du, Xiaoxue & Lu, Liang & Zilberman, David, 2013. "The Economics of Contract Farming: A Credit and Investment Perspective," 2014 Allied Social Science Association (ASSA) Annual Meeting, January 3-5, 2014, Philadelphia, PA 161657, Agricultural and Applied Economics Association.
  11. Kalogeras, Nikos & Pennings, Joost M.E., 2013. "Marketing Cooperatives' Equity Sources: An Empirical Study," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150701, Agricultural and Applied Economics Association.
  12. Pennings, Joost M.E. & Wansink, Brian & Hoffmann, Arvid O.I., 2011. "A marketing-finance approach linking contracts in agricultural channels to shareholder value," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114785, European Association of Agricultural Economists.
  13. Pennings, Joost M.E. & Isengildina, Olga & Irwin, Scott H. & Good, Darrel L., 2004. "The Impact of Market Advisory Service Recommendations on Producers' Marketing Decisions," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(02), August.
  14. Hoffmann, Arvid O.I. & Post, Thomas & Pennings, Joost M.E., 2013. "Individual investor perceptions and behavior during the financial crisis," Journal of Banking & Finance, Elsevier, vol. 37(1), pages 60-74.
  15. Kalogeras, Nikos & Pennings, Joost M.E. & Garcia, Philip, 2006. "What Drives Strategic Behavior? A Framework to Explain and Predict SMEs' Transition to Sustainable Production Systems," 2006 Annual meeting, July 23-26, Long Beach, CA 21354, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  16. Niemi, Jarkko K. & Liu, Xing & Pietola, Kyosti, 2011. "Price volatility and return on pig fattening under different price- quantity contract regimes," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114614, European Association of Agricultural Economists.
  17. Just, David R. & Wansink, Brian & Turvey, Calum G., 2009. "Biosecurity, Terrorism, and Food Consumption Behavior: Using Experimental Psychology to Analyze Choices Involving Fear," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 34(1), April.
  18. Pennings, Joost M.E. & Egelkraut, Thorsten M., 2005. "Why Do Commodity Futures Markets Exist? Their Role in Managing Marketing Channel Relationships," 2005 Annual meeting, July 24-27, Providence, RI 19433, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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