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The Impact of New Product Introductions on the Market Value of Firms

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Author Info
Chaney, Paul K
Devinney, Timothy M
Winer, Russell S

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Abstract

Although many mechanisms exist for the evaluation of new products, none have specifically examined the role that financial markets can play in measuring the impact of new products on firms. Using traditional event-study methodology, the present research provides a financial market-based analysis of the impact of new product introductions on the market value of firms. Copyright 1991 by University of Chicago Press.

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Publisher Info
Article provided by University of Chicago Press in its journal Journal of Business.

Volume (Year): 64 (1991)
Issue (Month): 4 (October)
Pages: 573-610
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:ucp:jnlbus:v:64:y:1991:i:4:p:573-610

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  4. Venkatachalam, Mohan & Rajgopal, Shivaram & Kotha, Suresh, 2000. "Managerial Actions, Stock Returns, and Earnings: The Case of Business-to-Business Internet Firms," Research Papers 1673, Stanford University, Graduate School of Business. [Downloadable!]
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