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Article provided by University of Chicago Press in its journal Journal of Business.
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Oscar Gutierrez Arnaiz & Francisco Ruiz-Aliseda, 2003.
"Entry Patterns over the Product Life Cycle,"
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Other versions:
Van den Bulte, C. & Stremersch, S., 2003.
"Contagion and heterogeneity in new product diffusion: An emperical test,"
Research Paper
ERS-2003-077-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
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Oscar Gutierrez Arnaiz & Francisco Ruiz-Aliseda, 2003.
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