IDEAS home Printed from https://ideas.repec.org/a/ucp/jacres/doi10.1086-729276.html
   My bibliography  Save this article

Educating for Adolescent Well-Being: Is It Time for Marketplace Literacy?

Author

Listed:
  • Wendy Attaya Boland
  • Sonya A. Grier
  • Paul M. Connell

Abstract

In today’s interactive marketplace, there is a significant need for consumers of all ages to understand marketing. In this article, we argue that the middle and high school years (ages 12–18) are an opportune time to enhance marketplace literacy because (1) cognitive development is sufficiently mature to effectively learn marketplace concepts and employ that knowledge, (2) adolescents remain vulnerable to marketing activities, particularly for potentially harmful offerings, and (3) adolescents are not only consumers but also marketers themselves in today’s interactive marketing ecosystem, which highlights the need to understand marketplace concepts from both consumer and marketer perspectives. We discuss the potential benefits of enhanced marketplace literacy among adolescents, provide evidence-based ideas for practitioners, and explore future research directions.

Suggested Citation

  • Wendy Attaya Boland & Sonya A. Grier & Paul M. Connell, 2024. "Educating for Adolescent Well-Being: Is It Time for Marketplace Literacy?," Journal of the Association for Consumer Research, University of Chicago Press, vol. 9(2), pages 227-234.
    • Handle: RePEc:ucp:jacres:doi:10.1086/729276
    DOI: 10.1086/729276
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/729276
    Download Restriction: Access to the online full text or PDF requires a subscription.
    File URL: http://dx.doi.org/10.1086/729276
    Download Restriction: Access to the online full text or PDF requires a subscription.
    File URL: https://libkey.io/10.1086/729276?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ucp:jacres:doi:10.1086/729276. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journals Division (email available below). General contact details of provider: https://www.journals.uchicago.edu/JACR .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.