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Leveraging the Social World: A Recipe for Moving the Study of Children and Food Forward

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  • Margaret Echelbarger
  • Michal Maimaran

Abstract

Marketing scholars have long been interested in understanding and promoting healthier eating among children. In this article, we identify key themes reflected in marketing research exploring children, food, and healthy eating, focusing on papers published in the field’s leading journals over the past 30 years. We then discuss new opportunities to move the field forward by leveraging children’s sociality in both in-person and online spaces. We end by proposing a research agenda that is responsive to children’s changing social environments.

Suggested Citation

  • Margaret Echelbarger & Michal Maimaran, 2024. "Leveraging the Social World: A Recipe for Moving the Study of Children and Food Forward," Journal of the Association for Consumer Research, University of Chicago Press, vol. 9(2), pages 155-166.
    • Handle: RePEc:ucp:jacres:doi:10.1086/728647
    DOI: 10.1086/728647
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