IDEAS home Printed from https://ideas.repec.org/a/ucp/jacres/doi10.1086-711835.html
   My bibliography  Save this article

Rejections Make the Heart Grow Fonder: The Benefits of Articulating Risks When Declining Social Invitations

Author

Listed:
  • Anne Wilson
  • Ashley Whillans
  • Tobias Schlager

Abstract

Across six studies (N=3,591), we explore the interpersonal consequences of COVID-19 risk communication when rejecting social invitations. In study 1, consumers underestimate the benefits and overestimate the social costs of explicitly rejecting social invitations for risk-related reasons. In studies 2a and 2b, consumers are more likely to communicate risk when they are focused on welfare (vs. social) concerns. In studies 3a and 3b, we replicate and extend these results in the context of actual social invitations. In study 4, we observe similar effects in a consumer context, showing the positive benefit of risk communications by brands. Together, these results highlights the unexpected benefits of COVID-19 risk communication.

Suggested Citation

  • Anne Wilson & Ashley Whillans & Tobias Schlager, 2022. "Rejections Make the Heart Grow Fonder: The Benefits of Articulating Risks When Declining Social Invitations," Journal of the Association for Consumer Research, University of Chicago Press, vol. 7(1), pages 124-132.
    • Handle: RePEc:ucp:jacres:doi:10.1086/711835
    DOI: 10.1086/711835
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/711835
    Download Restriction: Access to the online full text or PDF requires a subscription.
    File URL: http://dx.doi.org/10.1086/711835
    Download Restriction: Access to the online full text or PDF requires a subscription.
    File URL: https://libkey.io/10.1086/711835?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ucp:jacres:doi:10.1086/711835. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journals Division (email available below). General contact details of provider: https://www.journals.uchicago.edu/JACR .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.