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Política Predatoria De Precios Aplicada Por Las Tiendas De Conveniencia

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  • López Morales, José Pedro

    (Alumno de la Maestría en Finanzas de la Universidad Cristóbal Colón, Veracruz, Mex)

Abstract

Ante la duda de si las tiendas de conveniencia podrían estar aplicando una política de precios predatoria con la intención de eliminar competidores y dominar el mercado se realizó un estudio en la zona conurbada Veracruz-Boca del Río que muestra nula manifestación de esta acción. Al contrario se encontró que los pequeños negocios de abarrotes ubicados en las cercanías de las tiendas de conveniencia tienen menores precios, por lo que se recomienda una estrategia de difusión que haga saber al consumidor que ellos manejan precios más bajos y también se recomienda poner atención en el resto de las condiciones que sitúan a las PYMES de este sector en una posición de desventaja aparente en el proceso de competencia.

Suggested Citation

  • López Morales, José Pedro, 2009. "Política Predatoria De Precios Aplicada Por Las Tiendas De Conveniencia," Revista Observatorio Calasanz, Universidad Cristobal Colon, Dpto. de Investigacion y Posgrado, vol. 1(1), pages 4-7, Agosto.
    • Handle: RePEc:ucc:reveco:num_1_ago_2009_001
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    File URL: http://repec.ver.ucc.mx/documents/num_1_ago_2009_001.pdf
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    References listed on IDEAS

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    1. Jorge Tarziján M & Jose Hevia, 2005. "Jurisprudencia Sobre Precios Predatorios En Chile: ¿Han Sido Uniformes Los Criterios Aplicados," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., vol. 8(2), pages 59-85.
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