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Clash of the Titans: Does Internet use Reduce Television Viewing?

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Author Info

  • Stan J. Liebowitz

    (University of Texas at Dallas School of Management)

  • Alejandro Zentner

    (University of Texas at Dallas School of Management)

Abstract

We examine the impact of the Internet on the leading American recreation activity: watching television. We run a panel regression using television viewing, Internet penetration, and socioeconomic variables for a large number of American cities starting before the birth of the Web. We find that the Internet's effect on television viewing varies by age group, reducing it by a moderate amount for the youngest Americans but having no impact on the viewing of the oldest Americans. We hypothesize that the overall effect is likely to increase over time as older age groups have more experience with the Internet's recreational opportunities. © 2011 The President and Fellows of Harvard College and the Massachusetts Institute of Technology.

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Bibliographic Info

Article provided by MIT Press in its journal Review of Economics and Statistics.

Volume (Year): 94 (2012)
Issue (Month): 1 (February)
Pages: 234-245

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Handle: RePEc:tpr:restat:v:94:y:2012:i:1:p:234-245

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Web page: http://mitpress.mit.edu/journals/

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Cited by:
  1. Jonathan Timmis, 2013. "Internet Adoption and Firm Exports in Developing Economies," Discussion Papers 2013-05, University of Nottingham, GEP.
  2. Brett Danaher & Michael D. Smith & Rahul Telang, 2013. "Piracy and Copyright Enforcement Mechanisms," NBER Working Papers 19150, National Bureau of Economic Research, Inc.
  3. Oliver Falck & Robert Gold & Stephan Heblich, 2012. "E-Lections: Voting Behavior and the Internet," CESifo Working Paper Series, CESifo Group Munich 3827, CESifo Group Munich.
  4. Liu, Yizao & Lopez, Rigoberto, 2013. "The Impact of Social Media on Consumer Demand: The Case of Carbonated Soft Drink Market," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C., Agricultural and Applied Economics Association 148913, Agricultural and Applied Economics Association.

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