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Slovak winter tourism festinations: future playground for tourists in the Carpathians

Author

Listed:
  • Zuzana Gajdošíková

    (Faculty of Economics, Matej Bel University in Banská Bystrica Department of Tourism and Hospitality, Banská Bystrica, Slovakia)

  • Tomáš Gajdošík

    (Faculty of Economics, Matej Bel University in Banská Bystrica Department of Tourism and Hospitality, Banská Bystrica, Slovakia)

  • Jana Kuèerová

    (Faculty of Economics, Matej Bel University in Banská Bystrica Department of Tourism and Hospitality, Banská Bystrica, Slovakia)

Abstract

Purpose – Traditional winter tourism destinations in the Alps are facing the transfers of skiers to other destinations, so the western skier market is flattening. Due to the geographical position, the changes in the ski market, and current investments, Slovak winter tourism destinations are in front of challenging task to attract more foreign tourists. Design – This paper is focused on the analysis of competitiveness of Slovak winter tourism destinations, and it tries to identify the market position of these destinations. Methodology – The comparative advantages, analysed by the factor analysis, are enriched by the competitive advantages analysis based on the level of destination management and price/ quality ratio and sustainability issues. Approach – The paper adopts the combination of subjective and objective measures to analyse the competitiveness of Slovak winter tourism destinations. Findings – Slovakia has the ability to be the future playground for tourists in the Carpathians. In that case, winter tourism destinations will take into account the climate changes, sustainability issues, and will be focused on the whole year-round products. Originality of the research – The article presents the under-researched area of the Carpathians and uses the combination of subjective and objective measures to access the competitiveness.

Suggested Citation

  • Zuzana Gajdošíková & Tomáš Gajdošík & Jana Kuèerová, 2019. "Slovak winter tourism festinations: future playground for tourists in the Carpathians," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 25(1), pages 161-178, May.
    • Handle: RePEc:tho:journl:v:25:y:2019:n:1:p:161-178
    DOI: https://doi.org/10.20867/thm.25.1.7
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    References listed on IDEAS

    as
    1. Seetaram, Neelu & Forsyth, Peter & Dwyer, Larry, 2016. "Measuring price elasticities of demand for outbound tourism using competitiveness indices," Annals of Tourism Research, Elsevier, vol. 56(C), pages 65-79.
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    More about this item

    Keywords

    competitiveness; mountain tourism; ski market; Slovakia Journal: Tourism and Hospitality Management;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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