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Haidilao's Oversea Expansion Research and Analysis – Example from Thailand

Author

Listed:
  • Buzhi Zhang

    (College of Graduate Study in Management, Khon Kaen University.)

  • Chuanchen Bi

    (College of Graduate Study in Management, Khon Kaen University.)

Abstract

Haidilao was founded in Jianyang Sichuan, in 1994. After 28 years’ development, Haidilao has become a great-renowned and industrial leading hot pot brand. Adhering to the culture of "people-oriented", Haidilao has developed its own business system. Until June 30, 2022, Haidilao has opened 1,435 directly operated stores worldwide. This paper is going to take the overseas strategy of Haidilao in Thailand as an example to analyze the overseas market of Haidilao through literature survey, case analysis and SWOT analysis, hoping the paper can contribute its own effort to the dissemination and sustainable development of Haidilao in Chinese food culture.

Suggested Citation

  • Buzhi Zhang & Chuanchen Bi, 2022. "Haidilao's Oversea Expansion Research and Analysis – Example from Thailand," Technium Social Sciences Journal, Technium Science, vol. 38(1), pages 253-263, December.
    • Handle: RePEc:tec:journl:v:38:y:2022:i:1:p:253-263
    DOI: 10.47577/tssj.v38i1.7814
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    More about this item

    Keywords

    Haidilao; overseas development; Thailand; SWOT analysis;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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