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Using analytics for understanding the consumer online

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Author Info

  • Iulia-Adina ZARA

    ()

  • Bogdan Calin VELICU
  • Maria-Cristiana MUNTHIU
  • Mihaela TUTA

    (ACADEMY OF ECONOMIC STUDIES, BUCHAREST)

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    Abstract

    To stay competitive companies need to understand the present consumer behavior and anticipate it for the future. As online businesses continue to grow and people spend more time on Internet, analytics services became essential in this new world of communication, globalization and localization. Web analytics provide invaluable insights into the behavior of visitors and consumers. The purpose of this paper is to analyze how the analytics data can be effectively used for understanding the present consumer behavior. The result shows that through the use of analytics a company can predict the future consumer behavior and tailor specific messages and promotions sent to each individual. Patterns and anomalies identified at this step can help improve overall understanding of business processes and web site content and design.

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    File URL: http://fse.tibiscus.ro/anale/Lucrari2012/kssue2012_129.pdf
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    Bibliographic Info

    Article provided by Faculty of Economics, Tibiscus University in Timisoara in its journal Anale. Seria Stiinte Economice. Timisoara.

    Volume (Year): XVIII (2012)
    Issue (Month): (May)
    Pages: 788-793

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    Handle: RePEc:tdt:annals:v:xviii:y:2012:p:788-793

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    Related research

    Keywords: web analytics; consumer behavior; business online;

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