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Using analytics for understanding the consumer online

Author

Listed:
  • Iulia-Adina ZARA
  • Bogdan Calin VELICU
  • Maria-Cristiana MUNTHIU
  • Mihaela TUTA

    (ACADEMY OF ECONOMIC STUDIES, BUCHAREST)

Abstract

To stay competitive companies need to understand the present consumer behavior and anticipate it for the future. As online businesses continue to grow and people spend more time on Internet, analytics services became essential in this new world of communication, globalization and localization. Web analytics provide invaluable insights into the behavior of visitors and consumers. The purpose of this paper is to analyze how the analytics data can be effectively used for understanding the present consumer behavior. The result shows that through the use of analytics a company can predict the future consumer behavior and tailor specific messages and promotions sent to each individual. Patterns and anomalies identified at this step can help improve overall understanding of business processes and web site content and design.

Suggested Citation

  • Iulia-Adina ZARA & Bogdan Calin VELICU & Maria-Cristiana MUNTHIU & Mihaela TUTA, 2012. "Using analytics for understanding the consumer online," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 788-793, May.
    • Handle: RePEc:tdt:annals:v:xviii:y:2012:p:788-793
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    More about this item

    Keywords

    web analytics; consumer behavior; business online;
    All these keywords.

    JEL classification:

    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General
    • C40 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - General
    • C87 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Econometric Software
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General

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