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How do women entrepreneurs strategize growth? An investigation using the social feminist theory lens

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  • Afreen Huq
  • Caroline Swee Lin Tan
  • Vidhula Venugopal

Abstract

This paper explores the strategic success factors of fast-growth women entrepreneurs, explicating how their gendered strategies influence their growth paths. Drawing on social feminist theory, our qualitative study posits that a conscious choice of female perspective can be the central principle behind women’s entrepreneurial behavior and positively associated with growth. Our findings provide a more nuanced understanding of how women entrepreneurs weave together (economic) growth with personal and social outcomes, while shaping their key strategic success factors – client relationship and branding, organizational values and culture, networking behavior, and leadership and management – with female attributes and values attained through socialization.

Suggested Citation

  • Afreen Huq & Caroline Swee Lin Tan & Vidhula Venugopal, 2020. "How do women entrepreneurs strategize growth? An investigation using the social feminist theory lens," Journal of Small Business Management, Taylor & Francis Journals, vol. 58(2), pages 259-287, March.
    • Handle: RePEc:taf:ujbmxx:v:58:y:2020:i:2:p:259-287
    DOI: 10.1080/00472778.2019.1659679
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    Cited by:

    1. Booyavi, Zahra & Crawford, G. Christopher, 2023. "Different, but same: A power law perspective on how rock star female entrepreneurs reconceptualize “gender equality”," Journal of Business Venturing Insights, Elsevier, vol. 19(C).
    2. Lavlu Mozumdar & Geoffrey Hagelaar & Valentina C. Materia & S. W. F. Omta & Gerben Velde & Mohammad Amirul Islam, 2023. "Fuelling Entrepreneurial Orientation in Enhancing Business Performance: Women Entrepreneurs’ Contribution to Family Livelihood in a Constrained Context, Bangladesh," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 35(3), pages 623-655, June.
    3. Charles Peprah & Veronica Peprah & Kafui Afi Ocloo, 2023. "Improving the socio-economic welfare of women through informal sector activities in Ghana," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(4), pages 3005-3028, April.

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