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Entrepreneurial Narratives in Sustainable Venturing: Beyond People, Profit, and Planet

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  • Pablo Muñoz
  • Boyd Cohen

Abstract

Sustainable venturing, the process of starting a new sustainable enterprise, has been studied extensively through the triple‐bottom‐line lens. The narratives employed by sustainable entrepreneurs, however, have proven to be more complex and diverse. In this paper, we set out to inductively explore the narratives underlying sustainable venturing. We conducted an interpretative analysis to elucidate how these entrepreneurs perceive, think about and give meaning to sustainability as they develop their ventures. Findings allow for an expansion of the role of narratives in business venturing toward a more sophisticated conceptualization grounded in how actual entrepreneurs experience and enact sustainability in the context of their ventures.

Suggested Citation

  • Pablo Muñoz & Boyd Cohen, 2018. "Entrepreneurial Narratives in Sustainable Venturing: Beyond People, Profit, and Planet," Journal of Small Business Management, Taylor & Francis Journals, vol. 56(S1), pages 154-176, March.
    • Handle: RePEc:taf:ujbmxx:v:56:y:2018:i:s1:p:154-176
    DOI: 10.1111/jsbm.12395
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    Cited by:

    1. Ari Hyytinen & Petri Rouvinen & Mika Pajarinen & Joosua Virtanen, 2023. "Ex Ante Predictability of Rapid Growth: A Design Science Approach," Entrepreneurship Theory and Practice, , vol. 47(6), pages 2465-2493, November.
    2. Sakshi Sharma & Kunjana Malik & Manmeet Kaur & Neha Saini, 2023. "Mapping research in the field of private equity: a bibliometric analysis," Management Review Quarterly, Springer, vol. 73(1), pages 61-89, February.
    3. H. A. K. N. S. S. Surangi, 2022. "The Experience of Applying a Narrative Research Approach With Female Entrepreneurs in Sri Lanka," SAGE Open, , vol. 12(2), pages 21582440221, May.

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