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Export Commitment and the Global Financial Crisis: Perspectives from the New Zealand Wine Industry

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  • Yang Yu
  • Val Lindsay

Abstract

The study investigates how firms adjusted their export commitment in response to the recent global financial crisis. Findings based on New Zealand wine companies suggest that firms' commitment to exporting is influenced by both their export performance achieved before the crisis and the negative effect that the crisis exerted on their subsequent export performance. These two performance‐induced influences can be further moderated by managerial attitude toward exporting and managers' perceptions of export market uncertainty. Theoretically, the study builds on the behavioral theory of the firm and extends the past performance–strategy relationship to the situation of exporting in a financial crisis.

Suggested Citation

  • Yang Yu & Val Lindsay, 2016. "Export Commitment and the Global Financial Crisis: Perspectives from the New Zealand Wine Industry," Journal of Small Business Management, Taylor & Francis Journals, vol. 54(2), pages 771-797, April.
    • Handle: RePEc:taf:ujbmxx:v:54:y:2016:i:2:p:771-797
    DOI: 10.1111/jsbm.12171
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    Cited by:

    1. Tsui-Yii Shih & Rumintha Wickramasekera & Dan Li, 2023. "Export development of Taiwanese food and beverage processing SMEs: A test of a DOI model," Asia Pacific Journal of Management, Springer, vol. 40(4), pages 1393-1428, December.
    2. N. Nuruzzaman & Ajai Gaur & Rakesh B. Sambharya, 2022. "WTO accession and firm exports in developing economies," Journal of International Business Policy, Palgrave Macmillan, vol. 5(4), pages 444-466, December.

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