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Natural Environment, Market Orientation, and Firm Innovativeness: An Organizational Life Cycle Perspective

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  • Clay Dibrell
  • Justin Craig
  • Eric Hansen

Abstract

Drawing upon the corporate social responsibility literature, we investigate the moderating effects of the natural environment and the stage of an organization's life cycle on the market orientation to firm innovativeness relationship. Through 229 owners or chief executive officer respondents, our results establish evidence of (1) a positive linkage between market orientation and firm innovativeness; (2) natural environmental policy positively moderating the market orientation to firm innovativeness relationship; and (3) organizational life cycle negatively moderating market orientation to innovativeness. Our findings suggest ventures characterized as being early in the organizational life cycle are more likely to have a positive environmental policy toward the natural environment leading to a competitive advantage through firm innovativeness.

Suggested Citation

  • Clay Dibrell & Justin Craig & Eric Hansen, 2011. "Natural Environment, Market Orientation, and Firm Innovativeness: An Organizational Life Cycle Perspective," Journal of Small Business Management, Taylor & Francis Journals, vol. 49(3), pages 467-489, July.
    • Handle: RePEc:taf:ujbmxx:v:49:y:2011:i:3:p:467-489
    DOI: 10.1111/j.1540-627X.2011.00333.x
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    Cited by:

    1. Johan Lindeque & Olga Samuel & Corin Kraft, 2022. "Small Businesses’ Social Responsibility and Political Activity Survey Studies: A Review, Synthesis, and Research Agenda," SAGE Open, , vol. 12(2), pages 21582440221, April.
    2. Ying Guo, 2023. "External Knowledge Acquisition and Green Innovation in Chinese Firms: Unveiling the Impact of Green Dynamic Capabilities," SAGE Open, , vol. 13(3), pages 21582440231, July.

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