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The Successful Product Pioneer: Maintaining Commitment while Adapting to Change

Author

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  • Mark Simon
  • B. Elango
  • Susan M. Houghton
  • Sonia Savelli

Abstract

Introducing pioneering products is an important entrepreneurial activity and the lifeblood of small businesses, yet previous literature on pioneering and performance in small firms has been inconclusive. Based on data gathered from entrepreneurs in 51 small computer firms, the study found that commitment (entrepreneurial confidence) and adaptability (corporate entrepreneurship and environmental dynamism) were especially beneficial to pioneers. The other three variables (product championing, marketing emphasis, and technological newness) contributed to performance across all new product introductions but did not have modifying effects on pioneering introductions in particular.

Suggested Citation

  • Mark Simon & B. Elango & Susan M. Houghton & Sonia Savelli, 2002. "The Successful Product Pioneer: Maintaining Commitment while Adapting to Change," Journal of Small Business Management, Taylor & Francis Journals, vol. 40(3), pages 187-203, July.
    • Handle: RePEc:taf:ujbmxx:v:40:y:2002:i:3:p:187-203
    DOI: 10.1111/1540-627X.00050
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    Cited by:

    1. Luiz Antonio de Camargo Guerrazzi & Fernando Antonio Ribeiro Serra & Manuel Portugal Ferreira & Vanessa Vasconcelos Scazziota, 2022. "Using Meta-Analytic Structural Equation Modelling to Advance Entrepreneurship Research: A Study on the Liabilities of Newness and Smallness," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 31(3), pages 603-631, November.

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