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Production theory under price uncertainty for firms with disappointment aversion

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  • Xu Guo
  • Martín Egozcue
  • Wing Keung Wong

Abstract

This paper studies the production theory of the competitive firm under price uncertainty by adopting four of the most well-established models of disappointment aversion. Our results show that a disappointment-averse firm will generally produce less than a risk-averse firm. Further, the disappointment-averse firm's optimal output level will surely decrease with an increase in the disappointment coefficients. Moreover, the optimal outputs among the four disappointment-averse models are not the same. As a real case example, we apply our models to determine the optimal building heights for new buildings in Punta del Este, Uruguay. In this example, our disappointment averse models' predictions are very close to the observed heights of these new projects.

Suggested Citation

  • Xu Guo & Martín Egozcue & Wing Keung Wong, 2021. "Production theory under price uncertainty for firms with disappointment aversion," International Journal of Production Research, Taylor & Francis Journals, vol. 59(8), pages 2392-2405, April.
    • Handle: RePEc:taf:tprsxx:v:59:y:2021:i:8:p:2392-2405
    DOI: 10.1080/00207543.2020.1733699
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    Cited by:

    1. Tai-Yuen Hon & Massoud Moslehpour & Kai-Yin Woo, 2021. "Review on Behavioral Finance with Empirical Evidence," Advances in Decision Sciences, Asia University, Taiwan, vol. 25(4), pages 15-41, December.
    2. Shen, Yinhai & Zhang, Qing & Zhang, Zhichao & Ma, Xinyu, 2022. "Omnichannel retailing return operations with consumer disappointment aversion," Operations Research Perspectives, Elsevier, vol. 9(C).
    3. Soumyatanu Mukherjee & Sidhartha S. Padhi, 2022. "Sourcing decision under interconnected risks: an application of mean–variance preferences approach," Annals of Operations Research, Springer, vol. 313(2), pages 1243-1268, June.
    4. Klayme, Tania & Gokmenoglu, Korhan K. & Rustamov, Bezhan, 2023. "Economic policy uncertainty, COVID-19 and corporate investment: Evidence from the gold mining industry," Resources Policy, Elsevier, vol. 85(PA).

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