Rethinking time: ubichronic time and its impact on work

Modern technology is ubiquitous i.e., “always there” – available to us when we want it and engaging us even when we don’t actively seek it. This constantly available ubiquitous technology influences people’s perception of time. This conceptual paper explores how ubiquitous technology creates a new time vision we call ubichronic time. We argue ubichronic time is qualitatively different from existing time visions and highlight the new values and behaviours associated with it. Specifically, people who have an ubichronic time vision perform disparate activities that span short durations across the day, find specific tiny units of time valuable and cram many repeated activities into a day. We also argue ubichronic time will have profound implications on the way we work and as such propose new concepts and research directions on how the way we work needs to adapt at the individual, team, and organisational levels.