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Examining continuance intention in business schools with digital classroom methods during COVID-19: a comparative study of India and Italy

Author

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  • Sumedha Chauhan
  • Sandeep Goyal
  • Amit Kumar Bhardwaj
  • Bruno S. Sergi

Abstract

This study investigates and compares the continuance intention of full-time business school students and faculty in India and Italy who moved from traditional pedagogy style to the digital classroom due to the COVID-19 pandemic. The study integrates the Expectation Confirmation Model (ECM) and Task-Technology Fit (TTF) to examine their continuance intention. Survey data was collected from 396 business school students and 130 faculty members from India and Italy and analysed using SmartPLS 3 software. The study found that perceived usefulness, satisfaction, and task-technology fit significantly impact the continuance intentions of students and faculty. Multigroup analysis of students indicates that Italian students are more driven by task-technology fit as compared to Indian students in their continuance intention; in comparison, Indian students rely more on gaining experience and knowhow on technology. Finally, the multigroup study of faculty suggests that Italian educators have a comparatively stronger orientation towards the fit between digital classroom technology and a portfolio of related tasks. In comparison, their Indian counterparts rely more on the perceived usefulness of technology. The strength of relationship between task-technology fit and continuance intention is comparatively lower for faculty as compared to students in both countries. Finally, implications for theory and practice are discussed.

Suggested Citation

  • Sumedha Chauhan & Sandeep Goyal & Amit Kumar Bhardwaj & Bruno S. Sergi, 2022. "Examining continuance intention in business schools with digital classroom methods during COVID-19: a comparative study of India and Italy," Behaviour and Information Technology, Taylor & Francis Journals, vol. 41(8), pages 1596-1619, June.
    • Handle: RePEc:taf:tbitxx:v:41:y:2022:i:8:p:1596-1619
    DOI: 10.1080/0144929X.2021.1892191
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