IDEAS home Printed from https://ideas.repec.org/a/taf/servic/v43y2023i1-2p104-123.html
   My bibliography  Save this article

Anticipated emotion in planned versus unplanned purchase: scale development and validation

Author

Listed:
  • Sohel Ahmed
  • Ding Hooi Ting

Abstract

This study aims to conceptualize and validate an anticipated emotion in the planned versus unplanned purchase (AEPUP) scale. We develop and validate the AEPUP scale using the original construct (as a basis). The procedures of scale development begin with construct definitions and are followed by a three-phase operation: (1) qualitative exploration of relevant dimensions and items, (2) scale development procedure, and (3) establishment of confirmatory factor analysis and nomological validity. The empirical findings show that the new scale (refined from the anticipated emotion concept) has sound psychometric properties and is distinctive. This research contributes to the understanding of anticipated emotion concepts, as well as refines and improves the construct of AEPUP. Customer relationship management can be significantly improved by applying the scale in the formulation and implementation of market segmentation, targeting, and positioning strategy.

Suggested Citation

  • Sohel Ahmed & Ding Hooi Ting, 2023. "Anticipated emotion in planned versus unplanned purchase: scale development and validation," The Service Industries Journal, Taylor & Francis Journals, vol. 43(1-2), pages 104-123, January.
    • Handle: RePEc:taf:servic:v:43:y:2023:i:1-2:p:104-123
    DOI: 10.1080/02642069.2020.1779224
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/02642069.2020.1779224
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/02642069.2020.1779224?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:servic:v:43:y:2023:i:1-2:p:104-123. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FSIJ20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.