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Systems thinking for call centre service design: affective commitment implications in manufacturing enterprises

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  • Ayham A.M. Jaaron
  • Chris J. Backhouse

Abstract

This paper explains the leveraging of affective commitment among call centre front-line employees through the improvement of service operations design in a manufacturing enterprise through systems thinking approach. A case study was carried out using face-to-face interviews, structured questionnaires, and observation methods to collect data at managerial and operative front-line levels. The case study finds a strong relationship between the level of affective commitment among front-line employees and the form of service operations system. The study has many implications for the manufacturing enterprises embracing a call centre to improve productivity and working experience. A higher level of affective commitment is likely to mitigate turnover and absenteeism in these service departments.

Suggested Citation

  • Ayham A.M. Jaaron & Chris J. Backhouse, 2010. "Systems thinking for call centre service design: affective commitment implications in manufacturing enterprises," The Service Industries Journal, Taylor & Francis Journals, vol. 31(4), pages 613-628, May.
  • Handle: RePEc:taf:servic:v:31:y:2010:i:4:p:613-628
    DOI: 10.1080/02642069.2010.504301
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