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Half a century of mass tourism: evolution and expectations

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  • Rosa María González Tirados

Abstract

This paper presents a retrospective analysis of the service sector focusing on the hotel industry with reference to how internationalisation and globalisation are having a major effect on demand, and as a result how changes must be made to what is offered. The so-called mass tourism must evolve; we are about to enter the second decade of the twenty-first century and mass tourism needs to be transformed. A large number of issues need to be borne in mind, such as the influence technological progress is having on the ways of travelling and booking and on sustainable, environmental tourism. Also to be taken into account is the competitiveness of the so-called emerging nations, for which a mature country like ours can provide new tourist packages.

Suggested Citation

  • Rosa María González Tirados, 2010. "Half a century of mass tourism: evolution and expectations," The Service Industries Journal, Taylor & Francis Journals, vol. 31(10), pages 1589-1601, March.
    • Handle: RePEc:taf:servic:v:31:y:2010:i:10:p:1589-1601
    DOI: 10.1080/02642069.2010.485639
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