IDEAS home Printed from https://ideas.repec.org/a/taf/rsocec/v62y2004i3p291-305.html
   My bibliography  Save this article

Consumption, Identity, and the Sociocultural Constitution of "Preferences": Reading Women's Magazines

Author

Listed:
  • Martha Starr

Abstract

This paper shows how the concept of identity may figure importantly into shifts in preferences and patterns of consumption. We explore the 1970s emergence of the “working woman” - a woman who worked outside the home and regarded work as central to her identity. Women's magazines were especially involved in working out the “working woman” image, stressing how products could be used to attain her readily-identifiable appearance and efficient, pleasant home life. As such, they played into a shift in social valuation of female identities - away from those centered on traditional feminine pursuits, towards those centered on intensified labor-force involvement, consumerism, and commodified private life.

Suggested Citation

  • Martha Starr, 2004. "Consumption, Identity, and the Sociocultural Constitution of "Preferences": Reading Women's Magazines," Review of Social Economy, Taylor & Francis Journals, vol. 62(3), pages 291-305.
    • Handle: RePEc:taf:rsocec:v:62:y:2004:i:3:p:291-305
    DOI: 10.1080/0034676042000253918
    as

    Download full text from publisher

    File URL: http://www.tandfonline.com/doi/abs/10.1080/0034676042000253918
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/0034676042000253918?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fernando Aguiar & Pablo Branas-Garza & Maria Paz Espinosa & Luis Miller, 2010. "Personal identity: a theoretical and experimental analysis," Journal of Economic Methodology, Taylor & Francis Journals, vol. 17(3), pages 261-275.
    2. Greg Hannsgen, 2007. "A Random Walk Down Maple Lane? A Critique of Neoclassical Consumption Theory with Reference to Housing Wealth," Review of Political Economy, Taylor & Francis Journals, vol. 19(1), pages 1-20.
    3. Fernando Aguiar & Pablo Branas-Garza & Maria Paz Espinosa & Luis Miller, 2010. "Personal identity: a theoretical and experimental analysis," Journal of Economic Methodology, Taylor & Francis Journals, vol. 17(3), pages 261-275.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rsocec:v:62:y:2004:i:3:p:291-305. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RRSE20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.