Consumption, Identity, and the Sociocultural Constitution of "Preferences": Reading Women's Magazines
AbstractThis paper shows how the concept of identity may figure importantly into shifts in preferences and patterns of consumption. We explore the 1970s emergence of the “working woman” - a woman who worked outside the home and regarded work as central to her identity. Women's magazines were especially involved in working out the “working woman” image, stressing how products could be used to attain her readily-identifiable appearance and efficient, pleasant home life. As such, they played into a shift in social valuation of female identities - away from those centered on traditional feminine pursuits, towards those centered on intensified labor-force involvement, consumerism, and commodified private life.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Taylor & Francis Journals in its journal Review of Social Economy.
Volume (Year): 62 (2004)
Issue (Month): 3 ()
Contact details of provider:
Web page: http://www.tandfonline.com/RRSE20
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Espinosa Alejos, María Paz & Miller Moya, Luis Miguel & Brañas Garza, Pablo & Aguiar, Fernando, 2008.
"Personal identity. A theoretical and experimental analysis,"
DFAEII Working Papers
2009-.04, University of the Basque Country - Department of Foundations of Economic Analysis II.
- Fernando Aguiar & Pablo Branas-Garza & Maria Paz Espinosa & Luis Miller, 2010. "Personal identity: a theoretical and experimental analysis," Journal of Economic Methodology, Taylor & Francis Journals, vol. 17(3), pages 261-275.
- Greg Hannsgen, 2007.
"A Random Walk Down Maple Lane? A Critique of Neoclassical Consumption Theory with Reference to Housing Wealth,"
Review of Political Economy,
Taylor & Francis Journals, vol. 19(1), pages 1-20.
- Greg Hannsgen, 2006. "A Random Walk Down Maple Lane?: A Critique of Neoclassical Consumption Theory with Reference to Housing Wealth," Economics Working Paper Archive wp_445, Levy Economics Institute, The.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty).
If references are entirely missing, you can add them using this form.