IDEAS home Printed from https://ideas.repec.org/a/taf/rsmrxx/v23y2020i5p952-963.html
   My bibliography  Save this article

Predicting adventure seeking of young adults: The role of risk, innovativeness and status consumption

Author

Listed:
  • Matthew Keane
  • Jacqueline K. Eastman
  • Rajesh Iyer

Abstract

•Innovativeness in extreme sports increases adventure seeking.•Risk aversion negatively affects attitude towards adventure seeking.•Status consumption mediates the risk aversion – adventure seeking relationship.•Status consumption mediates innovativeness – adventure seeking relationship.Extreme sports continue to grow and attract young adults. Research is needed to better understand what motivates athletes to participate in the adventure seeking of extreme sports beyond the need for thrills. The results of a survey utilizing a sample of young educated adults, those more likely to be able to fund adventure seeking, finds that those who are more innovative in the domain of extreme sports and who are less risk averse are more likely to participate in adventure seeking activities. The motivation to consume for status plays a key mediating role between innovativeness, risk aversion, and adventure seeking which suggests that status consumption is a vital individual difference variable in understanding and reaching the adventure seeking young adult. Furthermore, there is no difference by gender in the model tested. The implications for sport marketing managers and future research are discussed.

Suggested Citation

  • Matthew Keane & Jacqueline K. Eastman & Rajesh Iyer, 2020. "Predicting adventure seeking of young adults: The role of risk, innovativeness and status consumption," Sport Management Review, Taylor & Francis Journals, vol. 23(5), pages 952-963, December.
    • Handle: RePEc:taf:rsmrxx:v:23:y:2020:i:5:p:952-963
    DOI: 10.1016/j.smr.2019.12.009
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1016/j.smr.2019.12.009
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1016/j.smr.2019.12.009?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rsmrxx:v:23:y:2020:i:5:p:952-963. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rsmr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.