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Transparency or Accountability? The Purpose of Online Technologies for Nonprofits

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  • Georgette E. Dumont

Abstract

Transparency and accountability are two issues that are ubiquitous for nonprofits. Today, the application of these issues has moved from solely traditional mediums to include online technologies. Through content analyses of nonprofit websites and in-depth interviews, this paper seeks to determine if nonprofit leaders see a conceptual connection between transparency and accountability and their online communication mediums. It was found that most still visualize online communication tools as a medium to push information out to stakeholders. In addition, a pattern was found between an executive director’s conceptualization of the purpose of online tools and the organization’s use of its website with regard to the amount of information it provided and the tools it adopted.

Suggested Citation

  • Georgette E. Dumont, 2013. "Transparency or Accountability? The Purpose of Online Technologies for Nonprofits," International Review of Public Administration, Taylor & Francis Journals, vol. 18(3), pages 7-29, December.
    • Handle: RePEc:taf:rrpaxx:v:18:y:2013:i:3:p:7-29
    DOI: 10.1080/12294659.2013.10805261
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    Cited by:

    1. Stefano Di Lauro & Aizhan Tursunbayeva & Gilda Antonelli, 2021. "How Nonprofit Organizations Use Social Media for Fundraising: A Systematic Literature Review," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(7), pages 1-1, July.
    2. Cristina Ortega-Rodríguez & Ana Licerán-Gutiérrez & Antonio Luis Moreno-Albarracín, 2020. "Transparency as a Key Element in Accountability in Non-Profit Organizations: A Systematic Literature Review," Sustainability, MDPI, vol. 12(14), pages 1-22, July.
    3. Antonio Luis Moreno-Albarracín & Ana Licerán-Gutierrez & Cristina Ortega-Rodríguez & Álvaro Labella & Rosa M. Rodríguez, 2020. "Measuring What Is Not Seen—Transparency and Good Governance Nonprofit Indicators to Overcome the Limitations of Accounting Models," Sustainability, MDPI, vol. 12(18), pages 1-20, September.

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