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Receiving and engaging: can a simple ICT delivered government message change citizen health behavior? A field experiment

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  • Morten Hjortskov
  • Simon Zacher Kjeldsen
  • Emil Sydendal Hansen

Abstract

In the digital age, governments can reach thousands of citizens easily and at a low cost using information and communication technology (ICT). However, little is known about whether such ICT-delivered messages are received by citizens and result in behavioural change. We develop a theory about the barriers that government messages need to overcome if citizens are to receive a message and engage in it. We test the effects of a government health message in a large-scale field experiment among 4,880 representative citizens. The results show that small-scale government information campaigns delivered through ICT can succeed in changing citizen behaviour.

Suggested Citation

  • Morten Hjortskov & Simon Zacher Kjeldsen & Emil Sydendal Hansen, 2024. "Receiving and engaging: can a simple ICT delivered government message change citizen health behavior? A field experiment," Public Management Review, Taylor & Francis Journals, vol. 26(3), pages 657-677, March.
    • Handle: RePEc:taf:rpxmxx:v:26:y:2024:i:3:p:657-677
    DOI: 10.1080/14719037.2022.2108126
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