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Conviviality and its impact on business relationships: insights into an entrepreneurial textile-clothing community

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  • Simone Guercini
  • Claudio Becagli
  • Silvia Ranfagni

Abstract

Entrepreneurial communities are social units that share values, experiences, rituals and traditions. In these communities, conviviality represents a socialization tool, which can foster a sense of belonging through the development of social relations among its members. Since conviviality has a social impact, it can be related to the phenomenon of “embeddedness” whenever the social relations that it produces incorporate business relations. Drawing on an appropriate literature review and on the case analysis of a community of young entrepreneurs operating in the textile district of Prato (Italy), we propose to investigate how conviviality affects social relations making them interactive contexts to animate business relations.

Suggested Citation

  • Simone Guercini & Claudio Becagli & Silvia Ranfagni, 2017. "Conviviality and its impact on business relationships: insights into an entrepreneurial textile-clothing community," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 8(3), pages 235-249, July.
    • Handle: RePEc:taf:rgfmxx:v:8:y:2017:i:3:p:235-249
    DOI: 10.1080/20932685.2017.1313124
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