Gender in American Tobacco Cards 1880--1920: The Role of Coercive Competition
AbstractThis paper adds to the literature on Marxian coercive competition and its negative economic and social outcomes. An historical and econometric analysis of competitive intensity and the portrayal of women in one early form of tobacco advertising is conducted using an original data set. The historical analysis establishes the nature and intensity of competitive relations. Estimation results for a multinomial logit model for various portrayals of women show that a 1% increase in the market share of independent producers caused a 0.35--0.7% and 2.5--4.5% increase in the likelihood that women were included and treated exploitatively in ads in early and late competitive periods, respectively.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Taylor & Francis Journals in its journal Review of Political Economy.
Volume (Year): 24 (2012)
Issue (Month): 4 (October)
Contact details of provider:
Web page: http://www.tandfonline.com/CRPE20
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty).
If references are entirely missing, you can add them using this form.