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Explaining Doraemon’s perduring popularity: Structural analysis, specious technology and mother’s indulgent affection

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  • Robert C. Marshall

Abstract

Structural analysis of the Japanese anime Doraemon reveals the source of the unimaginable popularity of this children’s cartoon in the paradigmatic structure ‘Doraemon’s gadgets : Nobita’s problems :: Doraemon : Nobita.’ The paradigmatic structure’s minor contradiction shows us that neither Nobita’s childish childhood problems nor the hyper-technology of the future Doraemon pulls from its pouch, as funny as they can be made to seem, matter in this world; but the major contradiction, that the practices of affectionate indulgence of Japanese mothering both do and do not build children’s characters to succeed in the outside world, presents a relationship that Japanese children and their parents can never rehearse enough. In this long-running myth, the role of Mother is played by Doraemon.

Suggested Citation

  • Robert C. Marshall, 2019. "Explaining Doraemon’s perduring popularity: Structural analysis, specious technology and mother’s indulgent affection," Contemporary Japan, Taylor & Francis Journals, vol. 31(1), pages 79-98, January.
  • Handle: RePEc:taf:rcojxx:v:31:y:2019:i:1:p:79-98
    DOI: 10.1080/18692729.2018.1522075
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