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Determinants of travel apps continuance usage intention: extension of technology continuance theory

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  • Behzad Foroughi
  • Siriwaree Sitthisirinan
  • Mohammad Iranmanesh
  • Davoud Nikbin
  • Morteza Ghobakhloo

Abstract

Although an increasing number of companies are investing in travel-related apps and user retention with travel apps is becoming critical for these companies, few studies have investigated the determinants of travellers’ post-adoption behaviour regarding travel apps. This study aims to contribute to the literature by exploring the drivers of travel-related apps’ continuance intention to use, drawing on technology continuance theory (TCT) by integrating the perceived enjoyment, personal innovativeness, and attractiveness of alternatives. Data were obtained from 355 Thai travellers who had prior experience with travel-related apps and analysed using the partial least squares approach. The findings showed that TCT has good power to explain the travellers’ continuance intention to use travel apps. Perceived enjoyment positively influences satisfaction. Furthermore, perceived innovativeness and attractiveness of alternatives negatively influence continuance intention.

Suggested Citation

  • Behzad Foroughi & Siriwaree Sitthisirinan & Mohammad Iranmanesh & Davoud Nikbin & Morteza Ghobakhloo, 2024. "Determinants of travel apps continuance usage intention: extension of technology continuance theory," Current Issues in Tourism, Taylor & Francis Journals, vol. 27(4), pages 619-635, February.
    • Handle: RePEc:taf:rcitxx:v:27:y:2024:i:4:p:619-635
    DOI: 10.1080/13683500.2023.2169109
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