IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v23y2020i7p867-879.html
   My bibliography  Save this article

Tourist loyalty in creative tourism: the role of experience quality, value, satisfaction, and motivation

Author

Listed:
  • Dwi Suhartanto
  • Anthony Brien
  • Ina Primiana
  • Nono Wibisono
  • Ni Nyoman Triyuni

Abstract

This study examines tourist loyalty in creative tourism comprising of experience quality, perceived value, satisfaction, and motivation as its antecedents and assesses the mediation role of motivation in the development of tourist loyalty. The data was collected from four creative tourism attractions in Bandung, Indonesia. Self-administrated questionnaires were distributed to tourists after they experienced the attraction. In total, 369 useful questionnaires were collected with the hypotheses developed examined using Partial Least Square method. This study discloses that experience quality, perceived value, tourist satisfaction, and tourist motivation are key factors that determine tourist loyalty towards a creative attraction. Likewise, this study highlights that the influence of tourist loyalty determinants (on tourist loyalty), is partly mediated by tourist motivation. Lastly, this study discloses that among the loyalty determinants, experience quality has the biggest effect on tourist loyalty. These results offer a better understanding for both scholars and practitioners of creative attraction businesses on how to develop their clients’ loyalty.

Suggested Citation

  • Dwi Suhartanto & Anthony Brien & Ina Primiana & Nono Wibisono & Ni Nyoman Triyuni, 2020. "Tourist loyalty in creative tourism: the role of experience quality, value, satisfaction, and motivation," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(7), pages 867-879, April.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:7:p:867-879
    DOI: 10.1080/13683500.2019.1568400
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2019.1568400
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2019.1568400?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ibrahim Mohamed Ibrahim Elassal & Ricardo David Hernandez-Rojas & Luz Arelis Moreno Quispe, 2023. "Loyalty to World Heritage Cities: A Case Study of the Historic Ibn Ṭūlūn Mosque in Cairo (Egypt)," Sustainability, MDPI, vol. 15(17), pages 1-16, September.
    2. Camelia Surugiu & Marius-Răzvan Surugiu & Cătălin Grădinaru, 2023. "Targeting Creativity Through Sentiment Analysis: A Survey on Bucharest City Tourism," SAGE Open, , vol. 13(2), pages 21582440231, April.
    3. Jiamin Liu & Eusebio Chiahsin Leou & Chaozhan Chen & Xi Li, 2023. "Can Trust Bring Satisfaction to the Festival Under Pandemic?," SAGE Open, , vol. 13(1), pages 21582440221, January.
    4. Honglin Wu & Li Zhu & Jiang Li & Ni Zhang & Yilin Sun & Yue Tang & Xiaokang Wang & Chuang Cheng, 2023. "Evaluation and Optimization of Restorative Environmental Perception of Treetop Trails: The Case of the Mountains-to-Sea Trail, Xiamen, China," Land, MDPI, vol. 12(7), pages 1-18, July.
    5. Xuejiao Chen & Kai Zhang & Yanting Huang, 2023. "Effect of Social Loneliness on Tourist Happiness: A Mediation Analysis Based on Smartphone Usage," Sustainability, MDPI, vol. 15(11), pages 1-22, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:23:y:2020:i:7:p:867-879. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.