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Factors affecting the cooperation in regional tourism and its countermeasures: a case from North Hainan, China

Author

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  • Qiaowen Lin
  • Shuo She
  • Qiao Wang
  • Jian Gong

Abstract

Regional tourism cooperation is the current trend of tourism development. As an important measure to build Hainan province into an international tourism island, the construction of the northern tourism circle in Hainan is of great significance to the development of tourism in China and even the world. This paper takes the construction of the northern tourism circle in China as a case study to explore the northern part of Hainan province. Through interviews and questionnaires, three factors affecting the performance of regional tourism cooperation are extracted from the perceptions of relevant stakeholders in the process of tourism circle development, namely, government coordination in the government dimension, market publicity in the travel agency dimension and tourists’ satisfaction in the tourist dimension. The study concludes that the government, travel agencies and tourists as the key subjects of regional tourism cooperation can have a significant impact on the performance of the entire regional tourism development and the future regional tourism development should not only emphasize the cooperation and win–win situation based on the expression of the interests and needs of the government, travel agencies and tourists, but also play their respective roles in the regional tourism industry from the perspective of each subject.

Suggested Citation

  • Qiaowen Lin & Shuo She & Qiao Wang & Jian Gong, 2020. "Factors affecting the cooperation in regional tourism and its countermeasures: a case from North Hainan, China," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(7), pages 826-835, April.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:7:p:826-835
    DOI: 10.1080/13683500.2018.1548580
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    Cited by:

    1. Yuhao Liu & Yunseon Choe, 2023. "Motivation-Based Segmentation of Tourist Shoppers to Hainan During COVID-19," SAGE Open, , vol. 13(3), pages 21582440231, September.
    2. Nina Zhu & Gang Zeng & Xue Li & Zhangqi Zhong, 2023. "Optimum spatial scale of regional tourism cooperation based on spillover effects in tourism flows," Tourism Economics, , vol. 29(2), pages 409-436, March.

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