IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v23y2020i23p2972-2985.html
   My bibliography  Save this article

Travellers’ willingness to pay and perceived value of time in ride-sharing: an experiment on China

Author

Listed:
  • Jamie M. Chen
  • Jesper de Groote
  • James F. Petrick
  • Tracy Lu
  • Peter Nijkamp

Abstract

Rapid development of the ride-sharing economy has led to a rising need to better understand travellers’ decision making regarding their travel time and cost. The present study conducted a travel choice experiment using smartphone applications, based on data collected from 532 respondents and 2128 stated-preference surveys in China. Based on prospect theory, the experiment utilized a coupon reward policy to analyze how much ride-sharing platforms might influence travellers’ choices in both work and leisure contexts. The results of an ordered logit model revealed that older residents were likely to pay more to reduce waiting time. It was further found that tourists had significantly higher probabilities to take expensive alternatives with shorter queueing time. The tourists’ value of time was higher than that of residents, while the reward policy employed was found to increase the residents’ value of time. Specific theoretical and managerial implications of the findings are discussed.Highlights It conducted stated-preference surveys regarding travellers’ ride-sharing choices in ChinaThe choice experiment employed four scenarios: rewarded residents, non-rewarded residents, rewarded tourists, and non-rewarded touristsThe logit model revealed older residents were likely to pay more to reduce waiting timeThe tourists’ value of time was higher than that of residentsThe reward policy increased the residents’ value of time, but not that of the tourists

Suggested Citation

  • Jamie M. Chen & Jesper de Groote & James F. Petrick & Tracy Lu & Peter Nijkamp, 2020. "Travellers’ willingness to pay and perceived value of time in ride-sharing: an experiment on China," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(23), pages 2972-2985, December.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:23:p:2972-2985
    DOI: 10.1080/13683500.2020.1779190
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2020.1779190
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2020.1779190?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:23:y:2020:i:23:p:2972-2985. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.