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Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh

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  • Mohammad Anisur Rahman
  • Md. Aminul Islam
  • Bushra Humyra Esha
  • Nahida Sultana
  • Sujan Chakravorty

Abstract

The World Wide Web has propelled in no small extent of changes in the attitude and behavior of people all over the world. Due to this blessing, online shopping has emerged which influenced the lives of ordinary citizens. Online shopping has also been started in Bangladesh, but consumers are not much habituated yet to go online shopping frequently. This study is undertaken to understand the behavior of online shoppers through a self-constructed questionnaire of 160 respondents from Dhaka city. The survey reveals that consumers shop online to save time, and for available varieties of products and services. Both male and female both have the same type of behavior towards liking and disliking factors; they like home delivery facility and dislike inability to touch and feel the product most. They acquire online shopping information from websites especially from the social network and purchase apparels, accessories mostly through cash on delivery method of payment. The most of the consumers are concern about the security of the payment system, and their overall online shopping satisfaction is mixed.

Suggested Citation

  • Mohammad Anisur Rahman & Md. Aminul Islam & Bushra Humyra Esha & Nahida Sultana & Sujan Chakravorty, 2018. "Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1514940-151, January.
    • Handle: RePEc:taf:oabmxx:v:5:y:2018:i:1:p:1514940
    DOI: 10.1080/23311975.2018.1514940
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    Cited by:

    1. Eliza Nichifor & Radu Constantin Lixăndroiu & Silvia Sumedrea & Ioana Bianca Chițu & Gabriel Brătucu, 2021. "How Can SMEs Become More Sustainable? Modelling the M-Commerce Consumer Behaviour with Contingent Free Shipping and Customer Journey’s Touchpoints Optimisation," Sustainability, MDPI, vol. 13(12), pages 1-27, June.
    2. Swapan Kumar Saha & Guijun Zhuang & Sihan Li, 2020. "Will Consumers Pay More for Efficient Delivery? An Empirical Study of What Affects E-Customers’ Satisfaction and Willingness to Pay on Online Shopping in Bangladesh," Sustainability, MDPI, vol. 12(3), pages 1-22, February.
    3. Ana-Maria Urdea & Cristinel Petrişor Constantin & Ioana-Mădălina Purcaru, 2021. "Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    4. Fabusuyi, Tayo & Twumasi-Boakye, Richard & Broaddus, Andrea & Fishelson, James & Hampshire, Robert Cornelius, 2020. "Estimating small area demand for online package delivery," Journal of Transport Geography, Elsevier, vol. 88(C).
    5. Md. Mehedi Hasan, 2021. "The Popularity of Online Shopping is increasing during COVID-19 Pandemic: An Online Study in Khulna City of Bangladesh," International Journal of Science and Business, IJSAB International, vol. 5(5), pages 88-100.
    6. Abraham Yeboah & Ofosu Agyekum & Vida Owusu-Prempeh & Kwadwo Boateng Prempeh, 2023. "Using social presence theory to predict online consumer engagement in the emerging markets," Future Business Journal, Springer, vol. 9(1), pages 1-18, December.
    7. Shafiqul Islam & Mohammad Fakhrul Islam & Noor-E- Zannat, 2023. "Behavioral Intention to Use Online for Shopping in Bangladesh: A Technology Acceptance Model Analysis," SAGE Open, , vol. 13(3), pages 21582440231, September.
    8. Daniyal M Alghazzawi & Sahar Badri, 2022. "Using the B/S Model to Design and Implement Online Shopping System for Gulf Brands," Sustainability, MDPI, vol. 14(6), pages 1-21, March.
    9. Anam Bhatti & Shahrin Saad & Salimon Maruf Gbadebo, 2019. "Effect of Financial Risk, Privacy Risk and Product Risk on Online Shopping Behavior," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 7(4), pages :343-356, December.
    10. Marlini Moodley & Sershan Naidoo, 2023. "Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa," International Review of Management and Marketing, Econjournals, vol. 13(6), pages 19-28, November.
    11. Peter Nijkamp & Karima Kourtit & Henk Scholten & Esmeralda Willemsen, 2023. "Citizen Participation and Knowledge Support in Urban Public Energy Transition—A Quadruple Helix Perspective," Land, MDPI, vol. 12(2), pages 1-17, February.
    12. G. Somasekhar & K. Srinivasa Krishna & Ashok Kumar Reddy & T. Kishore Kumar & G. Somasekhar, 2021. "Shopper Segmentation Using Multivariate Risk Analysis for Innovative Marketing Strategies," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(1), pages 60-74, January.
    13. Tahirov, Nail & Glock, Christoph H., 2022. "Manufacturer encroachment and channel conflicts: A systematic review of the literature," European Journal of Operational Research, Elsevier, vol. 302(2), pages 403-426.
    14. Dimitri Laroutis & Philippe Boistel, 2019. "Comportement d'achat online : facteurs explicatifs du montant des achats Une étude exploratoire," Post-Print hal-02872777, HAL.
    15. H Manjula Bai, 2020. "Perception Analysis of Online Shopping: A Case Study of amazon.com," Shanlax International Journal of Commerce, Shanlax Journals, vol. 8(2), pages 53-60, April.
    16. Lima Nasrin Eni, 2021. "Factors Affecting Online Shopping Attitude: A Study on Educated Customers of Rangpur Division in Bangladesh," International Journal of Science and Business, IJSAB International, vol. 5(1), pages 1-13.

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