IDEAS home Printed from https://ideas.repec.org/a/taf/oabmxx/v10y2023i2p2208430.html
   My bibliography  Save this article

Demographic characteristics and consumer decision-making styles: Do they impact fashion product involvement?

Author

Listed:
  • Heba Abdel Wahab
  • Naglaa Mohamed Diaa
  • Sahar Ahmed Nagaty

Abstract

Consumer decision-making styles are considered as psychological and intellectual approaches that can influence the customer purchase decision and can help in explaining the behavior of customers toward fashion products. The purpose of this research is to analyze the impact of consumer decision-making styles on fashion product involvement, as well as the effect of demographic variables (age, gender, income, and education) on consumer decision-making styles and fashion product involvement. Data was gathered through an online questionnaire from a sample of 400 Egyptian customers of fashion products. Results revealed that consumer decision-making styles have a strong significant positive effect on fashion product involvement. The results also showed that all four demographic variables have a significant effect on fashion product involvement as well as on consumer decision-making styles. Research findings were discussed to reflect the researchers’ interpretation and perception of the outcomes addressed.

Suggested Citation

  • Heba Abdel Wahab & Naglaa Mohamed Diaa & Sahar Ahmed Nagaty, 2023. "Demographic characteristics and consumer decision-making styles: Do they impact fashion product involvement?," Cogent Business & Management, Taylor & Francis Journals, vol. 10(2), pages 2208430-220, December.
    • Handle: RePEc:taf:oabmxx:v:10:y:2023:i:2:p:2208430
    DOI: 10.1080/23311975.2023.2208430
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/23311975.2023.2208430
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/23311975.2023.2208430?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:oabmxx:v:10:y:2023:i:2:p:2208430. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://cogentoa.tandfonline.com/OABM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.