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Investigating the Influence of E-Word-of-Mouth on E-Reputation

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  • Sylvaine Castellano
  • Vincent Dutot

Abstract

In real life, the recommendation of peers has the strongest influence on our decisions. Word-Of-Mouth (WOM) has become a major component of communication strategies and also influences reputation. But does WOM have an equally strong influence online? The current study aims to fill the gap in the literature regarding the influencing factors of e-reputation by studying the impact of e-WOM on e-reputation. Using a quantitative approach based on 251 French consumers, the results show that e-WOM influences e-reputation. More precisely, the study reveals that tie strength, valence, degree of influence, trust message quality, and source credibility have a positive impact on e-reputation. Homophily and content quality do not influence e-reputation.

Suggested Citation

  • Sylvaine Castellano & Vincent Dutot, 2017. "Investigating the Influence of E-Word-of-Mouth on E-Reputation," International Studies of Management & Organization, Taylor & Francis Journals, vol. 47(1), pages 42-60, January.
    • Handle: RePEc:taf:mimoxx:v:47:y:2017:i:1:p:42-60
    DOI: 10.1080/00208825.2017.1241088
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    Cited by:

    1. Ali, Maged & Gomes, Lucas Moreira & Azab, Nahed & de Moraes Souza, João Gabriel & Sorour, M. Karim & Kimura, Herbert, 2023. "Panic buying and fake news in urban vs. rural England: A case study of twitter during COVID-19," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    2. Jingchao Zhou & Jinfeng Wu & Zihao Wang, 2023. "Destination Reputation Management: The Divergent Role of Tourists’ Word of Mouth in Urban China," Sustainability, MDPI, vol. 15(16), pages 1-16, August.
    3. Anikó Tompos & Jawad Abu Khair, 2023. "The Impact of Social Media Relationships on e-WOM in Syria and Hungary," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 25(1), pages 52-65, June.
    4. Céline Desmoulins, 2021. "Reputation measurement: a tool for ski station applied to Isère Mountain," Post-Print hal-03149407, HAL.
    5. Zohra Ghali-Zinoubi, 2023. "Online Retailers’ Perceived Ethics and Consumer Repetitive Purchases Under the Moderating Role of Reputation: A Commitment-Trust Theory Perspective," SAGE Open, , vol. 13(4), pages 21582440231, November.
    6. Hussain, Shahid & Seet, Pi-Shen & Ryan, Maria & Iranmanesh, Mohammad & Cripps, Helen & Salam, Abdul, 2022. "Determinants of switching intention in the electricity markets - An integrated structural model approach," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).

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