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Psychological characteristics of potential SRI investors and its motivation in Japan: an experimental approach

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  • Miwa Nakai
  • Tomonori Honda
  • Nariaki Nishino
  • Kenji Takeuchi

Abstract

This paper aims to identify psychological characteristics of potential investors of socially responsible investment (SRI) in Japan to explain its possible motivation by economic experiments. We asked subjects to make decisions regarding stock investments on the basis of three attributes of return, variance, and corporate social responsibility (CSR). We also conducted a dictator game and two lottery-choice experiments to measure subjects’ psychological characteristics: altruism, risk aversion, and time discount rate. Applying a conditional logit model as well as mixed logit model, we found that people who have a higher time discount rate tend to be SRI investors.

Suggested Citation

  • Miwa Nakai & Tomonori Honda & Nariaki Nishino & Kenji Takeuchi, 2018. "Psychological characteristics of potential SRI investors and its motivation in Japan: an experimental approach," Journal of Sustainable Finance & Investment, Taylor & Francis Journals, vol. 8(4), pages 349-367, October.
    • Handle: RePEc:taf:jsustf:v:8:y:2018:i:4:p:349-367
    DOI: 10.1080/20430795.2018.1490556
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    Cited by:

    1. Gunnar Gutsche & Heike Wetzel & Andreas Ziegler, 2020. "Determinants of individual sustainable investment behavior - A framed field experiment," MAGKS Papers on Economics 202033, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    2. Gutsche, Gunnar & Nakai, Miwa & Arimura, Toshi H., 2021. "Revisiting the determinants of individual sustainable investment—The case of Japan," Journal of Behavioral and Experimental Finance, Elsevier, vol. 30(C).
    3. Gutsche, Gunnar & Ziegler, Andreas, 2019. "Which private investors are willing to pay for sustainable investments? Empirical evidence from stated choice experiments," Journal of Banking & Finance, Elsevier, vol. 102(C), pages 193-214.
    4. Gutsche, Gunnar & Wetzel, Heike & Ziegler, Andreas, 2020. "How relevant are economic preferences and personality traits for individual sustainable investment behavior? A framed field experiment," VfS Annual Conference 2020 (Virtual Conference): Gender Economics 224542, Verein für Socialpolitik / German Economic Association.
    5. Gunnar Gutsche & Miwa Nakai & Toshi H. Arimura, 2021. "Individual Sustainable Investment in Japan," RIEEM Discussion Paper Series 2006, Research Institute for Environmental Economics and Management, Waseda University.
    6. Gunnar Gutsche & Bernhard Zwergel, 2020. "Investment Barriers and Labeling Schemes for Socially Responsible Investments," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(2), pages 111-157, April.

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