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A model for developing risk communication strategy

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  • L. Smillie
  • A. Blissett

Abstract

Risk communication is of vital importance in today's society, as audiences become ever more questioning of the causes and effects of risk. However, the communication of risk is a complex activity involving many different types of communicators from scientists, to the media, to government agencies, industry and consumer groups, each of which has its own agendas to fulfil. Such variation across the communication of the same risk can lead to confusion, misunderstandings and subsequent misreporting in the media. This paper proposes a new model which aims to prevent such unnecessary fallouts. The model provides a method by which all communicators can reliably appraise risk in the context of the current risk environment, allowing the successful design and implementation of an effective communication strategy. The model highlights the necessity that the next era of communication must be directed towards a collaborative approach between communicators across the board.

Suggested Citation

  • L. Smillie & A. Blissett, 2010. "A model for developing risk communication strategy," Journal of Risk Research, Taylor & Francis Journals, vol. 13(1), pages 115-134, January.
    • Handle: RePEc:taf:jriskr:v:13:y:2010:i:1p:115-134
    DOI: 10.1080/13669870903503655
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    Cited by:

    1. Ying Zhu & Xiaowei Wen & May Chu & Gongliang Zhang & Xuefan Liu, 2021. "Consumers’ Food Safety Risk Communication on Social Media Following the Suan Tang Zi Accident: An Extended Protection Motivation Theory Perspective," IJERPH, MDPI, vol. 18(15), pages 1-19, July.
    2. Sophie A. Rocks & Iljana Schubert & Emma Soane & Edgar Black & Rachel Muckle & Judith Petts & George Prpich & Simon J. Pollard, 2017. "Engaging with Comparative Risk Appraisals: Public Views on Policy Priorities for Environmental Risk Governance," Risk Analysis, John Wiley & Sons, vol. 37(9), pages 1683-1692, September.
    3. Kermisch, Céline & Labeau, Pierre-Etienne, 2013. "Communicating about nuclear events: Some suggestions to improve INES," Reliability Engineering and System Safety, Elsevier, vol. 119(C), pages 165-171.
    4. Reeko Watanabe & Tsunemi Watanabe, 2020. "Does Haze Drive Pro-Environmental and Energy Conservation Behaviors? Evidence from the Beijing-Tianjin-Hebei Area in China," Sustainability, MDPI, vol. 12(23), pages 1, November.
    5. Sonia Ruiz de Azua & Naiara Ozamiz-Etxebarria & Miren Agurtzane Ortiz-Jauregui & Ana Gonzalez-Pinto, 2020. "Communicative and Social Skills among Medical Students in Spain: A Descriptive Analysis," IJERPH, MDPI, vol. 17(4), pages 1-8, February.
    6. Hatem Elleuch & Wafik Hachicha & Habib Chabchoub, 2014. "A combined approach for supply chain risk management: description and application to a real hospital pharmaceutical case study," Journal of Risk Research, Taylor & Francis Journals, vol. 17(5), pages 641-663, May.

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