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Students as global citizens: strategies for mobilizing studies abroad

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  • Marianne D. Sison
  • Linda Brennan

Abstract

Universities globally are increasingly seeking to improve the international mobility of their students. There are several latent benefits that accrue to a university whose students and staff actively participate in international exchange programs. Essentially this can lead to an increase in the university's international reputation, opportunities for benchmarking against best practices, capacity to develop international relationships, diversity of student population with all the benefits that accrue from diversity, and access to potential recruitment markets. In this paper we review extant literature to elicit the range of practical factors that play a role in the decision of students to study abroad. We also discuss results from a recent survey among Australian students that revealed their preferences for international work placements.

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  • Marianne D. Sison & Linda Brennan, 2012. "Students as global citizens: strategies for mobilizing studies abroad," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(2), pages 167-181, December.
    • Handle: RePEc:taf:jmkthe:v:22:y:2012:i:2:p:167-181
    DOI: 10.1080/08841241.2012.736884
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    References listed on IDEAS

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    1. D. Bruce Johnstone, 2010. "American Higher Education in an Increasingly Globalized World: The Way Ahead," Chapters, in: D. Bruce Johnstone & Madeleine B. d’Ambrosio & Paul J. Yakoboski (ed.), Higher Education in a Global Society, chapter 12, Edward Elgar Publishing.
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    Cited by:

    1. Motta Joana & Barbosa Maria, 2018. "Social Media as a Marketing Tool for European and North American Universities and Colleges," Journal of Intercultural Management, Sciendo, vol. 10(3), pages 125-154, September.
    2. Griffiths, Kathleen & Kopanidis, Foula & Steel, Marion, 2018. "Investigating the value of a peer-to-peer mentoring experience," Australasian marketing journal, Elsevier, vol. 26(2), pages 92-98.

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