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The Effect of Media Coverage on Employer Reputation

Author

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  • Martina Panico
  • Sascha Raithel
  • Elena Michel

Abstract

A growing body of research examines the formation of employer reputation. One potential driver is media coverage. Using content analysis data for media coverage and survey data, this study examines different dimensions of media coverage, namely, social and functional news and their impacts on employer reputation. Results show that in particular negative functional and social news affect employer reputation, although the impact of negative social news is more indirect and delayed.

Suggested Citation

  • Martina Panico & Sascha Raithel & Elena Michel, 2014. "The Effect of Media Coverage on Employer Reputation," Journal of Media Economics, Taylor & Francis Journals, vol. 27(4), pages 181-198, December.
  • Handle: RePEc:taf:jmedec:v:27:y:2014:i:4:p:181-198
    DOI: 10.1080/08997764.2014.963228
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    Cited by:

    1. Anastasia Axjonow & Jürgen Ernstberger & Christiane Pott, 2018. "The Impact of Corporate Social Responsibility Disclosure on Corporate Reputation: A Non-professional Stakeholder Perspective," Journal of Business Ethics, Springer, vol. 151(2), pages 429-450, August.
    2. Kaveh Moghaddam & Thomas Weber & Pouya Seifzadeh & Sara Azarpanah, 2021. "Internal Reputation of the Firm: CEO Retention and Firm Market Performance," Corporate Reputation Review, Palgrave Macmillan, vol. 24(4), pages 205-221, November.

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