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The Influence of a Shortened Magazine Supply Duration on Newsstand Magazine Sales

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  • Dieter Tscheulin
  • Martin Dietrich
  • Jorg Lindenmeier
  • Thomas Hafele
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    Abstract

    This article examines how shortened magazine supply duration of magazines effects newsstand sales. Based on a quasi-experimental design, panel data are gathered from a total of 33 newsstand vendors in cooperation with a magazine wholesaler in southwestern Germany. As results show, a shortening in magazines' supply duration does not lead to a significant decrease in a newsstand vendor's or a wholesaler's overall revenues. Furthermore, diverse categories of magazines are affected differently by a shortening of supply durations.

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    File URL: http://www.tandfonline.com/doi/abs/10.1080/08997760701668144
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    Bibliographic Info

    Article provided by Taylor & Francis Journals in its journal Journal of Media Economics.

    Volume (Year): 20 (2007)
    Issue (Month): 4 ()
    Pages: 239-258

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    Handle: RePEc:taf:jmedec:v:20:y:2007:i:4:p:239-258

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